BRAND FOR SUCCESS™ ARTICLES
Most complete history of brands and branding
It is beneficial for scholars of any field to understand the origin and...
How to create a brand strategy blueprint
This “how to create a brand strategy blueprint” will be helpful for...
How to build an underdog brand: a brand management framework
Today I’m going to show you exactly how to build and manage an underdog...
The Case For Brand Strategy
If your marketing is somewhat all over the place and your branding not as...
From Brand Awareness To Customer
Brand management and the sales funnel 1 Idea – 1 Challenge – 1 Quote...
Your Money Statement Should Guide All Branding
This is how to write your money statement. 1 Idea – 1 Challenge – 1 Quote...
Consistent Yet Agile
Can a brand be consistent yet agile? 1 Idea – 1 Challenge – 1 Quote...
This is what limits how information-rich a message should be
There is just about no limit to creativity or technology to bring that...
The holy grail of brand elements
Is it necessary that a brand name be meaningful? Or that the different brand...
Brand naming: it’s not only about what you like
In naming we often make a mistake in our point of view. 1 Idea – 1...
Mandela, Richard Branson and Brand Architecture
A recent LinkedIn post by Sir Richard Branson reminded me of the time when the...
Cause You’ve Got Personality
Walk, with personality; talk, with personality; smile with personality is how...
Brand for Success™ Newsletter
The Brand for Success™ Newsletter is a popular newsletter about businesses’ most valuable assets – their brands.
Most Brand for Success™ newsletters will be structured according to 1 Idea – 1 Quote – 1 Challenge, but some will have a longer format for a more in-depth treatment of a topic.
Consider joining the thousands strong Brand for Success™ Community and get your free copy of the 35-page quick-read Branding Secrets eBook. In addition, get access to your free copy of the beautifully designed Brands & Branding flipbook, which includes my Brand Glossary, compliments of the publisher Ken Preston of Affinity Publishing (or order a physical copy for R280).
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