1 Idea – 1 Challenge – 1 Quote
1 Idea From Me
As can be gleaned from the lyrics of the song, personality is not about what you do, rather, it is about how you do what you do.Brand personality
Jennifer Aaker defined brand personality in 1997 as a set of human characteristics associated with brands. Through research for her PhD she distilled the following five dimensions of brand personality; sincerity, excitement, competence, sophistication and ruggedness. This set of personalities simplifies brand personality. Your brand’s personality can be one of or a combination of these dimensions. But be careful not to develop too many of the personality dimensions so as not to come across as a split personality brand. Last week’s topic about sonic branding goes hand in glove with brand personality. Aaker, J. L. (1997). Dimensions of brand personality. Journal of marketing research, 34(3), 347-356.1 Challenge To You
Bring your brand touchpoints (your next event, for example) to life with your brand personality. Walk, with personality; talk, with personality; smile with personality …How Can Sound be Used to Represent a Brand’s Personality?
Sound is a powerful tool, and hearing your brand‘s unique soundscape can evoke emotions, memories, and create a distinctive personality. By carefully selecting melodies, jingles, and even voices, brands can communicate their identity and values without uttering a word. Utilizing sound effectively helps to build an immediate connection and leaves a lasting impression on consumers, strengthening the brand’s image and fostering brand loyalty.
