1 Idea – 1 Challenge – 1 Quote
1 Idea From Me
When we think of brand elements the visual brand elements most likely dominate. These include the brand logo (symbol and/or text), colour(s), font and so on. But does your brand have a sound identity?Sonic branding
Sound branding, sonic branding or an audio brand element entails using sound as an additional brand element layer to identify your brand. Most of us will probably recognise the McDonald’s “Parapapapa” tune or the sound of opening a Coca-Cola bottle or can, which is not unique to Coca-Cola but they now own it. Sound elicits feelings which are very powerful in branding. What feeling comes to mind when you think of the sound of drums – success or victory, maybe? And string music, trust?1 Challenge To You
Can your brand adopt a sound that your product makes in use? For example, a magazine brand could adopt the sound of flipping pages. Or can you develop a sound that will come to represent your brand? Tip: let the sound bring your brand’s personality to life – excitement, sophistication. Then, use your brand’s sound identity to announce your YouTube videos and so on. Can you now hear your brand?How Does Brand Awareness Impact Customer Perception?
Brand awareness and customer journey go hand in hand when it comes to shaping customer perception. The level of brand awareness influences how consumers perceive and engage with a brand throughout their customer journey. A strong brand presence creates trust, credibility, and loyalty, contributing to a positive perception. On the other hand, low brand awareness may result in customers doubting the brand’s value, impacting their perception and purchase decisions.
