Pieter Steenkamp, PhD

About Pieter Steenkamp, PhD

Dr Pieter Steenkamp is a brand strategist and academic with a PhD specialising in brand strategy. He is the founder and director of Brand for Success, a specialist brand strategy agency that offers brand strategy consultation, workshops and insight.

Recent Articles

Your Money Statement Should Guide All Branding

This is how to write your money statement.   1 Idea – 1 Challenge – 1 Quote...

Your Guide To Build Brand Awareness (definition, examples of campaigns)

1 Idea – 1 Challenge – 1 Quote   Idea From Me   Business success is...

You Have to Launch To Benefit from the Power of Branding

Why launch an online business, you ask? It’s about tapping into a global...

Why Are We Attracted To Luxury Brands?

Luxury brands are alluring to many, but why are we attracted to these labels? ...

What is more important, branding or marketing?

Binet and Field via the LinkedIn B2B Institute, suggest a 60% brand building and...

Thrive With The Rule Of 5

We know that 2023 will likely be a challenging year for businesses and...

This is what limits how information-rich a message should be

There is just about no limit to creativity or technology to bring that...

The Two Functions Of Brand Management

Brand management basically has two functions, namely brand awareness and brand...

The holy grail of brand elements

Is it necessary that a brand name be meaningful? Or that the different brand...

The Case For Brand Strategy

If your marketing is somewhat all over the place and your branding not as...

Social Media Management Made Easy

Undoubtedly, social media plays an integral part in brand building. But if you...

Nonprofit Brand Strategy

Nonprofit, the world needs your services!   Mr Beast is known for giving...
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