brand image

How to create a brand strategy blueprint

Pieter Steenkamp, PhD2023-11-24T19:24:28+02:00

This "how to create a brand strategy blueprint" will be helpful for both an established brand that you want to take to the next level and to establish a new brand as a small business owner. It’s no secret that having a strong, well-defined brand is essential for any business. But how do you go [...]

How to create a brand strategy blueprintPieter Steenkamp, PhD2023-11-24T19:24:28+02:00

The Two Functions Of Brand Management

Pieter Steenkamp, PhD2023-11-10T14:45:06+02:00

Brand management basically has two functions, namely brand awareness and brand image. 1 Idea - 1 Challenge - 1 Quote 1 Idea From Me First, create awareness of your brand using your brand elements - display your logo (name, symbol, slogan, font and colours) on your clothing, products, packaging, vehicles, stationary, email signatures, [...]

The Two Functions Of Brand ManagementPieter Steenkamp, PhD2023-11-10T14:45:06+02:00