During the Brand for Success™ brand-building workshop we following the
Brand for Success™ process together to:

1. Clarify your brand’s authentic differentiator and 2. Align your communication once and for all!
So that you can grow your business and succeed.

1. Clarify

your brand’s authentic differentiator

Let’s uncover your brand’s authentic differentiator through the following process:

On day 1, we use research-based models to guide us through a systematic process where we together consider all aspects of your brand, a brand audit if you like.

By the end of this session, you will have absolute clarity regarding your brand’s:

Brand power
Sustainable competitive advantage
Brand architecture
Transformative experience
Need satisfied
Target market
Brand personality
Values
Core brand associations
Brand essence
Brand positioning
Higher purpose
Money statement
“Onlyness” statement
Mission statement
Internal mantra
Positioning slogan

2. Align

your marketing
once and for all

All brand communication is then aligned with your brand’s authentic identity.

During day 2 we use what was developed on day 1 as input and together align your brand’s:

Touchpoints audit sheet
Style guide, including designs and stationery
Sales funnel
Website wireframe
Lead-generators
Email campaign
SEO and search engine marketing
Social media marketing
Traditional marketing