Refined over more than a decade, the Brand for Success™ brand-building workshop

focuses on your brand, your team and your business success.

During the Brand for Success™ brand-building workshop we following the
Brand for Success™ process together to:

1. Clarify your brand’s authentic differentiator and 2. Align your communication once and for all!
So that you can grow your business and succeed.


Two steps, one goal: your business success!

1. Clarify

your brand’s authentic differentiator

Let’s uncover your brand’s authentic differentiator through the following process:

On day 1, we use research-based models to guide us through a systematic process where we together consider all aspects of your brand, a brand audit if you like.

By the end of this session, you will have absolute clarity regarding your brand’s:

Brand power
Sustainable competitive advantage
Brand architecture
Transformative experience
Need satisfied
Target market
Brand personality
Core brand associations
Brand essence
Brand positioning
Higher purpose
Money statement
“Onlyness” statement
Mission statement
Internal mantra
Positioning slogan

2. Align

your marketing
once and for all

All brand communication is then aligned with your brand’s authentic identity.

During day 2 we use what was developed on day 1 as input and together align your brand’s:

Touchpoints audit sheet
Style guide, including designs and stationery
Sales funnel
Website wireframe
Email campaign
SEO and search engine marketing
Social media marketing
Traditional marketing


There are two private Brand for Success™ brand-building workshop formats: live online and on-site.

Choose the format that suits you best.

Brand For Success™ Private Workshop

(live online or on-site)

Arrange a live private workshop where we focus exclusively on your brand for two days. Involve your team to get greater acceptance and develop your team members.

Imagine the benefits of your entire team having clarity about your brand to drive your business growth and success.


  • Online ~$2,995 (~R57,000)
  • On-site at your premises ~$3,995 (~R76,000) + related costs. In Cape Town ~ $3,000 (~R57,000) + related costs

Book your Brand for Success™ private brand-building workshop by clicking the button below:


More than 300 brand and strategic marketing projects completed

“I would recommend BrandforSuccess over and over again. The strategy sprint sessions were very insightful and of immense worth in helping to clarify the way forward for my brand. Not only does Dr Pieter Steenkamp have the ability to effectively guide your thinking but what really sets him apart is the fact that he is fully vested in the sessions. Thank you for helping me Brand for Success!”

-Lindie Alant, Founder & Owner