Today, to Grow Your Business and Succeed You Have to

Build a Sophisticated Brand

Go from being just another ordinary business to a sophisticated brand
with the proven Brand for Success™ process.

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Ineffective brand building wastes money, time and effort which businesses can’t afford.

This is due to a lack of clarity regarding what authentically differentiates their brand, not focusing their team as brand ambassadors and not aligning everything they do and communicate with their brand identity.

If any of the following is true for your brand, then we need to talk:

  • If I asked your team members at random what authentically differentiates your brand, they probably won’t know or I would get a variety of answers. This uncertainty may even apply to the leadership.

  • Your team may struggle to, on the spot, express in a concisely and clearly what you do, why you do it and for whom you do it.

  • You have not clarified which core associations should inform your communication.

  • You do not have consensus about your brand personality.

  • Not all team members can judge for themselves whether they are behaving on-brand or not,
    requiring involved supervision and management to achieve.

  • Your advertising is not as effective as you would like it to be.

  • Your sales funnels are not properly structured.

To grow your business and succeed, apply the proven and scientific but simplified

3-STEP BRAND FOR SUCCESS™ PROCESS

An orange circular icon with a tick-like symbol inside it.
1. CLARIFY

your brand’s
authentic distinctiveness

An orange crosshair symbol consisting of a circle intersected by a vertical and horizontal line.
2. FOCUS

your team as
brand ambassadors

An orange Greek letter Phi (Φ) symbol on a white background.
3. ALIGN

your touchpoints across the customer journey

GROW YOUR BUSINESS
AND SUCCEED!

The video and the text below explain the Brand for Success™ process:

1. CLARIFY

your brand’s
authentic distinctiveness

We uncover your brand’s authentic and meaningful differentiation through a collaborative strategic brand management process.

The process starts with a brand strategy workshop guided by *scientifically proven frameworks and theories to develop your ideal strategic brand identity—what you ideally want your brand to stand for.

In addition, we also develop or refine the following for your brand:
– brand mantra
– brand essence
– brand positioning
– brand slogan
– brand architecture
– brand money statement and more.

*Dr Pieter Steenkamp has a doctorate specialising in brand strategy.

2. FOCUS

your team as
brand ambassadors

We turn your team into brand ambassadors through their involvement in Step 1 to clarify and Step 3 to align your brand.

Your brand is built by your team and in the minds of your customers/clients.

Your team gets focused as brand ambassadors through the co-creation process of clarifying what your brand ideally wants to stand for in customers’/clients’ minds and aligning your brand-customer points of contact.

This strengthens your authentic strategic brand identity and fosters team buy-in and ownership.

A framework is put in place so your team can manage your brand independently to keep all brand touchpoints and the entire customer journey aligned with your strategic brand identity.

3. ALIGN

your touchpoints across
the customer journey

We guide your team to align customer touchpoints and the entire customer journey with your brand’s authentic distinctiveness.

First-of-its-kind app

We utilise an innovative app with AI integration to capture, analyse and optimise your brand-customer points of contact (website, sales funnel, social media, adverts, events, etc.).

Smartphone screen displaying a form in German with various criteria for evaluating a brand, including 'Quality,' 'Corporate Design,' and 'Sustainability,' each marked with either a check or an 'X.'.

BUILD A SOPHISTICATED BRAND

Grow your business through the Brand for Success™ brand-building process Dr Pieter Steenkamp developed over many years of academic research and real-world brand strategy experience.

Choose the consultation option that best suits your needs below, hourly or project-based consultation:

 

Hourly Consultation

Bring your brand into sharp focus with expert guidance.

If your brand is more established — most of your brand mix elements are in place and you have clarity about what authentically differentiates your brand — but something is not quite as you would like it to be, our hourly consultation is ideal.

We listen intently and enter the Brand For Success™ process where your challenge dictates to help you focus and align your brand to grow your business.

Clients typically use hourly consultations for:

  • Refining brand essence, positioning and messaging
  • Evaluating or adjusting brand touchpoints (website, proposals, social profiles)
  • Gaining clarity on brand architecture or brand extensions
  • Troubleshooting specific brand-building challenges
  • Strengthening brand consistency across platforms
BOOK HOURLY CONSULTATION

Project-Based Consultation

Build your brand from a strategy-first perspective.

Our project-based consultation is ideal for building a sophisticated and strategically aligned brand with personal expert guidance every step of the way.

We become partners — live on-site or online — and follow the 3-step Brand for Success™ process:

Step 1: Clarify
We start by clarifying your brand’s authentic distinctiveness through discussions, interviews and/or a live private Brand for Success™ workshop — where we focus exclusively on your brand for an entire day and determine what authentically differentiates your brand.

Step 2: Focus
Through your team’s direct involvement to clarify and align your brand, they gain a deep understanding and are focused on being brand ambassadors.

Step 3: Align
Using an innovative app with AI integration and gamification, we capture, analyse and align your brand touchpoints and entire customer journey — aligned to the clarity achieved in Step 1.

Clients typically use project-based consultation for:

  • Launching a new brand or refreshing and aligning an existing brand
  • Aligning internal teams around a clear brand strategy
  • Repositioning in a competitive market
  • Implementing strategic brand architecture across multiple products or services
  • Ensuring consistent brand experience across all customer touchpoints

Imagine the impact of a team with absolute clarity about what sets your brand apart and having the tools to implement it consistently.

DISCUSS PROJECT-BASED CONSULTATION

SOME PROJECTS

Logo for "Brand for Success Strategy Workshop" with "Bali Eva Luxury Collection Feel the Care." Text reads, "Interview with Busi Tshili, Founder.

“I was attracted to your proposal because of the fact that not only are you a branding consultant, you also teach people about branding. So for me, I scored double because I was advised by a person who lives and breathes this, on a daily basis.”

– Busi Tshilli, Owner of Bali & Eva Luxury Collection

“Changing Graham Beck to a pure Cap Classique [sparkling wine] producer, we worked with different agencies to help us determine our positioning. However, understanding who we are and what we stand for was misinterpreted every time until we started working with Pieter. He immediately ‘got it’ and was able to distil the brand’s essence into a successful positioning and slogan of “Celebrate What Matters”. We therefore, with the recent repositioning of our Steenberg brand, turned to Pieter directly with the same result; a deep understanding with an outstanding positioning outcome and slogan.” (with Datavision)
— Chris du Toit, CEO Graham Beck Enterprises


“I would recommend Brand for Success over and over again. The strategy workshop was very insightful and of immense worth in helping to clarify the way forward for my brand. Not only does Dr Pieter Steenkamp have the ability to effectively guide your thinking, but what really sets him apart is the fact that he is fully vested in the sessions. Thank you for helping me Brand for Success!”
— Lindie Alant, Founder & Owner of Liveau Skincare

The logo for steinberg vineyards.
A logo with the word meta on it.
Graham beck methode cap classique.
Bali eva luxury collection feel the care.
The logo for lucozade energy.
Multisure corporation logo.
The liveau logo with a black background.

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