Consistent Yet Agile
Can a brand be consistent yet agile? 1 Idea – 1 Challenge – 1 Quote...
Chief Brand Officer vs Chief Marketing Officer
There are many similarities between the roles of a Chief Brand Officer (CBO) and...
Cause You’ve Got Personality
Walk, with personality; talk, with personality; smile with personality is how...
Can you hear your brand?
There is an underutilised brand element that you can use to trigger an emotional...
Branding vs Marketing vs Advertising: Understand the Difference?
Branding, marketing and advertising are all essential facets of any business...
Branding schools of thought
“Brand managers do not report any systematic initiatives to connect to...
Brand Strategy: Know What It Is
The world champion Springboks beat the Wallabies 24-8 in the second test down...
Brand naming: it’s not only about what you like
In naming we often make a mistake in our point of view. 1 Idea – 1...
Brand Manifesto Examples: Inspiring Examples from Steve Jobs, Holstee & More!
Discover inspiring brand manifesto examples from Steve Jobs, Holstee Manifesto...
Brand building and sales activation
Whether you are in the business-to-consumer (B2C) or business-to-business (B2B)...
Best Branding Companies For Startups
Branding is one of the most important aspects of business, especially for...
Best Brand Strategy Books: 12 Lessons from 12 brand books
The field of branding is constantly evolving, so it’s essential to keep up with...
