Can you hear your brand?
Pieter Steenkamp, PhD2023-11-10T14:49:10+02:00There is an underutilised brand element that you can use to trigger an emotional response from your consumers. 1 Idea – 1 Challenge – 1 Quote 1 Idea From Me When we think of brand elements the visual brand elements most likely dominate. These include the brand logo (symbol and/or text), colour(s), font [...]