Most complete history of brands and branding
It is beneficial for scholars of any field to understand the origin and...
Master Brand Positioning: The Key Strategies for Strong Brand Positioning
Position your brand for success with our comprehensive guide to brand...
Mandela, Richard Branson and Brand Architecture
A recent LinkedIn post by Sir Richard Branson reminded me of the time when the...
Influencer Marketing Ultimate Guide: The Future of Brand Promotion?
Influencer marketing is a powerful tool for brands to reach their target...
How to Find the Perfect Brand Name
Craft the perfect brand name for your business with this step-by-step guide to...
How to Create an Effective Sales Funnel: a Step-By-Step Guide
Sales funnels are powerful tools for businesses to optimise their sales process...
How to create a brand strategy blueprint
This “how to create a brand strategy blueprint” will be helpful for...
How to build an underdog brand: a brand management framework
Today I’m going to show you exactly how to build and manage an underdog...
Hope Is Not A Strategy
The cosmetics giant Revlon, established 90 years ago, has filed for Chapter 11...
Grow Your Business With These 4 Brand Strategies!
As a business owner/leader or entrepreneur, are you looking to take your...
From Brand Awareness To Customer
Brand management and the sales funnel 1 Idea – 1 Challenge – 1 Quote...
eCommerce Branding Strategy
I remember when I first got connected to the internet so well. It was 1996...
