brand positioning – Brand for Success

How to create a brand strategy blueprint

Pieter Steenkamp, PhD2023-11-24T19:24:28+02:00

This "how to create a brand strategy blueprint" will be helpful for both an established brand that you want to take to the next level and to establish a new brand as a small business owner. It’s no secret that having a strong, well-defined brand is essential for any business. But how do you go [...]

How to create a brand strategy blueprintPieter Steenkamp, PhD2023-11-24T19:24:28+02:00

Master Brand Positioning: The Key Strategies for Strong Brand Positioning
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Master Brand Positioning: The Key Strategies for Strong Brand Positioning

Master Brand Positioning: The Key Strategies for Strong Brand Positioning

Pieter Steenkamp, PhD2023-11-20T10:45:25+02:00

Position your brand for success with our comprehensive guide to brand positioning explained. Learn how to craft an effective plan, avoid common mistakes and create a winning formula for your business.

Master Brand Positioning: The Key Strategies for Strong Brand PositioningPieter Steenkamp, PhD2023-11-20T10:45:25+02:00

Why Are We Attracted To Luxury Brands?
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Why Are We Attracted To Luxury Brands?

Why Are We Attracted To Luxury Brands?

Pieter Steenkamp, PhD2023-08-12T08:18:28+02:00

Luxury brands are alluring to many, but why are we attracted to these labels? 1 Idea – 1 Challenge – 1 Quote Idea From Me Luxury items have a certain je ne sais quoi that makes them desirable. And we are falling for it. Hard. We all want what we [...]

Why Are We Attracted To Luxury Brands?Pieter Steenkamp, PhD2023-08-12T08:18:28+02:00