brand elements – Brand for Success

How to create a brand strategy blueprint

Pieter Steenkamp, PhD2023-11-24T19:24:28+02:00

This "how to create a brand strategy blueprint" will be helpful for both an established brand that you want to take to the next level and to establish a new brand as a small business owner. It’s no secret that having a strong, well-defined brand is essential for any business. But how do you go [...]

How to create a brand strategy blueprintPieter Steenkamp, PhD2023-11-24T19:24:28+02:00

How to Find the Perfect Brand Name

Pieter Steenkamp, PhD2023-11-19T08:10:13+02:00

Craft the perfect brand name for your business with this step-by-step guide to brand naming. Learn how to research, create and choose the best name for your company.

How to Find the Perfect Brand NamePieter Steenkamp, PhD2023-11-19T08:10:13+02:00

The holy grail of brand elements

Pieter Steenkamp, PhD2023-11-10T14:32:52+02:00

Is it necessary that a brand name be meaningful? Or that the different brand elements, like the name, slogan, domain name etc., reinforce the overall positioning? Are there examples of smaller brands, in addition to the Apple's of the world, that got it right early on? These are some of the questions I got after [...]

The holy grail of brand elementsPieter Steenkamp, PhD2023-11-10T14:32:52+02:00

Brand naming: it’s not only about what you like

Pieter Steenkamp, PhD2023-11-10T14:12:29+02:00

In naming we often make a mistake in our point of view. 1 Idea – 1 Challenge – 1 Quote 1 Idea From Me Good brand names A good starting point in naming your brand is to start with the different types of brand names. Brands can be named after people (Ford), places [...]

Brand naming: it’s not only about what you likePieter Steenkamp, PhD2023-11-10T14:12:29+02:00