influencers

How to create a brand strategy blueprint

Pieter Steenkamp, PhD2023-11-24T19:24:28+02:00

This "how to create a brand strategy blueprint" will be helpful for both an established brand that you want to take to the next level and to establish a new brand as a small business owner. It’s no secret that having a strong, well-defined brand is essential for any business. But how do you go [...]

How to create a brand strategy blueprintPieter Steenkamp, PhD2023-11-24T19:24:28+02:00

Influencer Marketing Ultimate Guide: The Future of Brand Promotion?
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Influencer Marketing Ultimate Guide: The Future of Brand Promotion?

Influencer Marketing Ultimate Guide: The Future of Brand Promotion?

Pieter Steenkamp, PhD2023-11-09T10:17:43+02:00

Influencer marketing is a powerful tool for brands to reach their target customers effectively and efficiently. As more and more companies understand the potential of an influencer's following, it is essential to understand influencer marketing. In addition, understanding the current state of influencer marketing and how to leverage it correctly can help brands create [...]

Influencer Marketing Ultimate Guide: The Future of Brand Promotion?Pieter Steenkamp, PhD2023-11-09T10:17:43+02:00