eCommerce Branding Strategy
Pieter Steenkamp, PhD2023-11-09T10:31:10+02:00I remember when I first got connected to the internet so well. It was 1996. Coincidently the same year I got my first cellphone. A revolutionary year for me and our then real estate business :-) I started dabbling in eCommerce soon thereafter. What is eCommerce Branding? The process of building and maintaining your [...]