brand awareness – Brand for Success

How to create a brand strategy blueprint

Pieter Steenkamp, PhD2023-11-24T19:24:28+02:00

This "how to create a brand strategy blueprint" will be helpful for both an established brand that you want to take to the next level and to establish a new brand as a small business owner. It’s no secret that having a strong, well-defined brand is essential for any business. But how do you go [...]

How to create a brand strategy blueprintPieter Steenkamp, PhD2023-11-24T19:24:28+02:00

Your Guide To Build Brand Awareness (definition, examples of campaigns)

Pieter Steenkamp, PhD2023-11-09T10:15:10+02:00

1 Idea – 1 Challenge – 1 Quote Idea From Me Business success is often determined by how well-recognized and trusted a company’s brand is. To build a strong brand, businesses need to focus on creating a brand awareness strategy as part of brand building. There are several ways businesses can go about [...]

Your Guide To Build Brand Awareness (definition, examples of campaigns)Pieter Steenkamp, PhD2023-11-09T10:15:10+02:00

Brand Strategy: Know What It Is

Pieter Steenkamp, PhD2023-11-09T10:13:28+02:00

The world champion Springboks beat the Wallabies 24-8 in the second test down under in the Rugby Championship 2022 (and they won the fight!). Both teams would have devised a strategy to win by analysing their opponents in detail and knowing their own capabilities. The Springboks strategy proofed to be superior and/or their execution the [...]

Brand Strategy: Know What It IsPieter Steenkamp, PhD2023-11-09T10:13:28+02:00

From Brand Awareness To Customer

Pieter Steenkamp, PhD2023-11-10T14:45:32+02:00

Brand management and the sales funnel 1 Idea – 1 Challenge – 1 Quote How Can Building Brand Awareness Lead to More Customers?Building brand awareness examples are crucial for attracting more customers. When people are familiar with a brand, they are more likely to trust and choose it over competitors. Effective strategies like [...]

From Brand Awareness To CustomerPieter Steenkamp, PhD2023-11-10T14:45:32+02:00

The Two Functions Of Brand Management

Pieter Steenkamp, PhD2023-11-10T14:45:06+02:00

Brand management basically has two functions, namely brand awareness and brand image. 1 Idea - 1 Challenge - 1 Quote 1 Idea From Me First, create awareness of your brand using your brand elements - display your logo (name, symbol, slogan, font and colours) on your clothing, products, packaging, vehicles, stationary, email signatures, [...]

The Two Functions Of Brand ManagementPieter Steenkamp, PhD2023-11-10T14:45:06+02:00