Brand building and sales activation
Pieter Steenkamp, PhD2023-08-12T08:22:57+02:00Whether you are in the business-to-consumer (B2C) or business-to-business (B2B) space, you need brand marketing. 1 Idea – 1 Challenge – 1 Quote Idea From Me As best practice, Binet and Field via the LinkedIn B2B Institute, suggest a 60% brand building and 40% sales activation budget allocation for B2C and a [...]
