brand management

We know that 2023 will likely be a challenging year for businesses and consumers, but with a clever strategy, you can grow your business and succeed, even during tough times.   1 IDEA – 1 CHALLENGE – 1 QUOTE   IDEA FROM ME   THRIVE WITH THE RULE OF 5   The reasons for the [...]

"Brand managers do not report any systematic initiatives to connect to brand theory or research" (*Redler and Schmidt, 2022). It was terrific to catch up again with a good friend and prolific brand management researcher, Prof Holger J. Schmidt, during his recent visit to Cape Town as the keynote speaker at our Brand and Digital [...]