Why Are We Attracted To Luxury Brands?
Pieter Steenkamp, PhD2023-08-12T08:18:28+02:00Luxury brands are alluring to many, but why are we attracted to these labels? 1 Idea – 1 Challenge – 1 Quote Idea From Me Luxury items have a certain je ne sais quoi that makes them desirable. And we are falling for it. Hard. We all want what we [...]
