BRAND FOR SUCCESS™ ARTICLES
Most complete history of brands and branding
It is beneficial for scholars of any field to understand the origin and...
How to create a brand strategy blueprint
This “how to create a brand strategy blueprint” will be helpful for...
How to build an underdog brand: a brand management framework
Today I’m going to show you exactly how to build and manage an underdog...
Can you hear your brand?
There is an underutilised brand element that you can use to trigger an emotional...
Hope Is Not A Strategy
The cosmetics giant Revlon, established 90 years ago, has filed for Chapter 11...
The Two Functions Of Brand Management
Brand management basically has two functions, namely brand awareness and brand...
Brand for Success™ Newsletter
The Brand for Success™ Newsletter is a popular newsletter about businesses’ most valuable assets – their brands.
Most Brand for Success™ newsletters will be structured according to 1 Idea – 1 Quote – 1 Challenge, but some will have a longer format for a more in-depth treatment of a topic.
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