It is beneficial for scholars of any field to understand the origin and evolution of their field of study. This article is Chapter 1 of our Services Brand Management book, courtesy of the authors. This article explores the history, evolution and renaissance of brands and branding. Because there is no clear consensus regarding definitions of [...]
This "how to create a brand strategy blueprint" will be helpful for both an established brand that you want to take to the next level and to establish a new brand as a small business owner. It’s no secret that having a strong, well-defined brand is essential for any business. But how do you go [...]
Today I'm going to show you exactly how to build and manage an underdog brand for success! In fact, this is the same framework we include in the Brand for Success workshop those who consider themselves underdog brands. This allows them to compete effectively against top dogs. The framework works, but there are specific things [...]
Why launch an online business, you ask? It's about tapping into a global market from anywhere to increase brand awareness and sales. The Rise of Online Businesses Online businesses have seen a dramatic rise in recent years, according to Digital Commerce 360. This indicates how online marketplaces are becoming more prevalent as we navigate the [...]
Craft the perfect brand name for your business with this step-by-step guide to brand naming. Learn how to research, create and choose the best name for your company.
Branding is one of the most important aspects of business, especially for startups. You may be asking… why exactly is branding that important? Answer: A well-developed/strong brand helps differentiate your company. It’s what will make people sit up and go… Wow, this company knows what it is doing. When implementing a brand strategy, you aim [...]
Binet and Field via the LinkedIn B2B Institute, suggest a 60% brand building and 40% sales activation budget allocation for B2C and a 46% brand building and 54% sales activation budget allocation for B2B. Donald Miller of StoryBrand: "Marketing is more important than branding ... Branding is when you make somebody feel a certain [...]
Position your brand for success with our comprehensive guide to brand positioning explained. Learn how to craft an effective plan, avoid common mistakes and create a winning formula for your business.
Sales funnels are powerful tools for businesses to optimise their sales process and maximise conversion rates. They help guide potential customers through the journey from awareness of your brand all the way down to purchase. But where do sales funnels fit in? And how can you create an effective one that will bring in new [...]
Undoubtedly, social media plays an integral part in brand building. But if you are anything like me, social media management can be a daunting task as a business owner, but honestly, with the right tools and guidance, it doesn't have to be. To get on top of social media management, you must do two things: [...]
PostNet Suite #513
Private bag X3
Bloubergrant 7443
Cape Town, South Africa
+27(0)72 566 8319
info@brandforsuccess.com
Member of Cape Chamber of Commerce and Industry
SUBSCRIBE TO OUR NEWSLETTER
© 2022-2024, The Brand Doctor (Pty) Ltd | All rights reserved | Powered by Brand for Success
