As a business owner/leader or entrepreneur, are you looking to take your business to the next level? Well, it all starts with developing effective branding strategies. Knowing how to position your brand well and have a strong brand identity and awareness can help you reach new customers, increase your market share, and build customer loyalty. [...]
I remember when I first got connected to the internet so well. It was 1996. Coincidently the same year I got my first cellphone. A revolutionary year for me and our then real estate business :-) I started dabbling in eCommerce soon thereafter. What is eCommerce Branding? The process of building and maintaining your [...]
When a business offers a product or service to the end consumer, the business is in the B2C space; if a business offers a product or service as an input to the offerings of another business, it is in the B2B space. Or simply put, if your business deals with other businesses and not directly [...]
Discover inspiring brand manifesto examples from Steve Jobs, Holstee Manifesto, North Face and more! Learn how to craft your own unique brand manifesto and stand out from the competition.
Nonprofit, the world needs your services! Mr Beast is known for giving away large amounts of money and his Beast Philanthropy wants to alleviate hunger, homelessness, unemployment and curing 1000 people of blindness. Mr Beast recently hired Dan Mace, a South African, as Chief Content Officer for Beast Philanthropy. Here is the YouTube video [...]
Influencer marketing is a powerful tool for brands to reach their target customers effectively and efficiently. As more and more companies understand the potential of an influencer's following, it is essential to understand influencer marketing. In addition, understanding the current state of influencer marketing and how to leverage it correctly can help brands create [...]
We know that 2023 will likely be a challenging year for businesses and consumers, but with a clever strategy, you can grow your business and succeed, even during tough times. 1 IDEA – 1 CHALLENGE – 1 QUOTE IDEA FROM ME THRIVE WITH THE RULE OF 5 The reasons for the [...]
Brands like the fashion brand Zara are already staking their claim in the Metaverse with the launch of its collection for avatars. You can buy blockchain-based sneakers for your avatar and even real estate in the Metaverse! 1 IDEA – 1 CHALLENGE – 1 QUOTE IDEA FROM ME Here are 10 facts [...]
Luxury brands are alluring to many, but why are we attracted to these labels? 1 Idea – 1 Challenge – 1 Quote Idea From Me Luxury items have a certain je ne sais quoi that makes them desirable. And we are falling for it. Hard. We all want what we [...]
The field of branding is constantly evolving, so it’s essential to keep up with the latest thinking and pair that with the tried and proven. One quick way to level up is to learn from books. From ”Find Your Why” to ”Strategic Brand Management” and "Services Brand Management", there will never be one best book, [...]
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