Can a brand be consistent yet agile? 1 Idea – 1 Challenge – 1 Quote Idea From Me Competitive advantage Competitive advantage is a key business strategy and is concerned with that which is difficult for competitors to emulate or overcome. Barriers to entry due to legislation and a cost advantage due to [...]
There is just about no limit to creativity or technology to bring that creativity to life. But there is a limiting factor to how information-rich a message should be. 1 Idea – 1 Challenge – 1 Quote Idea From Me The magical number seven, plus or minus two Old but gold research by [...]
Is it necessary that a brand name be meaningful? Or that the different brand elements, like the name, slogan, domain name etc., reinforce the overall positioning? Are there examples of smaller brands, in addition to the Apple's of the world, that got it right early on? These are some of the questions I got after [...]
In naming we often make a mistake in our point of view. 1 Idea – 1 Challenge – 1 Quote 1 Idea From Me Good brand names A good starting point in naming your brand is to start with the different types of brand names. Brands can be named after people (Ford), places [...]
A recent LinkedIn post by Sir Richard Branson reminded me of the time when the now late Nelson Mandela phoned Richard Branson asking him to save the then struggling Health & Racquet Club (H&R) in South Africa, to prevent jobs losses. 1 Idea – 1 Challenge – 1 Quote 1 Idea From Me [...]
Walk, with personality; talk, with personality; smile with personality … is how the 1959 Lloyd Price song goes. 1 Idea – 1 Challenge – 1 Quote 1 Idea From Me As can be gleaned from the lyrics of the song, personality is not about what you do, rather, it is about how you [...]
There is an underutilised brand element that you can use to trigger an emotional response from your consumers. 1 Idea – 1 Challenge – 1 Quote 1 Idea From Me When we think of brand elements the visual brand elements most likely dominate. These include the brand logo (symbol and/or text), colour(s), font [...]
The cosmetics giant Revlon, established 90 years ago, has filed for Chapter 11 bankruptcy protection, citing huge debt and COVID-19 related reasons. 1 Idea – 1 Challenge – 1 Quote 1 Idea From Me Hope is not a strategy Many years ago, my then GP remarked that the economy is the stage [...]
Brand management basically has two functions, namely brand awareness and brand image. 1 Idea - 1 Challenge - 1 Quote 1 Idea From Me First, create awareness of your brand using your brand elements - display your logo (name, symbol, slogan, font and colours) on your clothing, products, packaging, vehicles, stationary, email signatures, [...]
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