The field of branding is constantly evolving, so it’s essential to keep up with the latest thinking and pair that with the tried and proven. One quick way to level up is to learn from books. From ”Find Your Why” to ”Strategic Brand Management” and "Services Brand Management", there will never be one best book, [...]
In today's highly competitive world, the role of a brand strategist is more critical than ever. 1 Idea – 1 Challenge – 1 Quote Idea From Me A brand strategist is a professional who helps companies create and maintain a strong and consistent brand. This is a vital role because if the [...]
"Brand managers do not report any systematic initiatives to connect to brand theory or research" (*Redler and Schmidt, 2022). It was terrific to catch up again with a good friend and prolific brand management researcher, Prof Holger J. Schmidt, during his recent visit to Cape Town as the keynote speaker at our Brand and Digital [...]
Branding, marketing and advertising are all essential facets of any business, large or small. Most business owners have accepted that creating a strong brand is essential if they want to build a successful business or successful brand. It's due to your brand that target customers or potential buyers will remember you and decide to do [...]
There are many similarities between the roles of a Chief Brand Officer (CBO) and a Chief Marketing Officer (CMO), but there are also some key differences. 1 Idea – 1 Challenge – 1 Quote Idea FROM ME Both disciplines involve understanding customers' needs and desires through market research and creating a strategy to [...]
1 Idea – 1 Challenge – 1 Quote Idea From Me Business success is often determined by how well-recognized and trusted a company’s brand is. To build a strong brand, businesses need to focus on creating a brand awareness strategy as part of brand building. There are several ways businesses can go about [...]
Whether you are in the business-to-consumer (B2C) or business-to-business (B2B) space, you need brand marketing. 1 Idea – 1 Challenge – 1 Quote Idea From Me As best practice, Binet and Field via the LinkedIn B2B Institute, suggest a 60% brand building and 40% sales activation budget allocation for B2C and a [...]
The world champion Springboks beat the Wallabies 24-8 in the second test down under in the Rugby Championship 2022 (and they won the fight!). Both teams would have devised a strategy to win by analysing their opponents in detail and knowing their own capabilities. The Springboks strategy proofed to be superior and/or their execution the [...]
If your marketing is somewhat all over the place and your branding not as effective as it should be, then your brand strategy, or lack thereof, is probably the issue. 1 Idea – 1 Challenge – 1 Quote Idea From Me Brand vs marketing There was a vibrant and somewhat divisive discussion [...]
Brand management and the sales funnel 1 Idea – 1 Challenge – 1 Quote How Can Building Brand Awareness Lead to More Customers?Building brand awareness examples are crucial for attracting more customers. When people are familiar with a brand, they are more likely to trust and choose it over competitors. Effective strategies like [...]
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