BRAND STRATEGY

It is brand strategy first, then implementation.

During a Brand For Success Strategy Sprint, we clarify what authentically differentiates your brand and what your brand stands for ideally. Insights from the strategy session, like brand personality, sore brand associations, essence etc, inform all other deliverables – brand visual identity, website design and development search engine optimisation and digital advertising.

VISUAL BRAND IDENTITY

Informed by your brand strategy, we analyse your existing logo and stationery and can do a redesign if necessary or new designs if you do not have a logo and stationery.

WEBSITE DESIGN

Using your specific brand strategy elements (differentiator, brand personality, values etc.) and logo, we can do an audit of your existing website and do a redesign if necessary or design a new website for you. We start by doing a wireframe of your new website and then the graphic design. We do not use templates; all designs are developed from first principles.

WEBSITE DEVELOPMENT

The web design is converted into a functioning HTML site, which is then used to develop your actual website.

SEARCH ENGINE OPTIMISATION

For your website to be included on the search engine results pages, your website needs to be optimised for search engines. This is referred to as organic traffic to your website. We start by conducting keyword research and then do complete on-page search engine optimisation (SEO). We also set up Google Search Console for your website.

DIGITAL ADVERTISING

To drive traffic directly to your website we can set up your Google Ads account, develop, launch, monitor and adjust your search ads. We also set up Google Analytics for your website so that we can track the success of your campaign and to make informed amendments to your campaign.

Brand Integrity Measure

Strong brands are some of the most valuable assets of organisations and at the core of a brand is its promise. The integrity of a brand refers to how well a brand is keeping its promise. Given its importance, it is recommended that brand integrity should be measured periodically in order to identify and enhance lagging dimensions timeously.

To facilitate this, we developed the Brand Integrity Measure (BIM) which measures the integrity of a brand both internally [BIM (I)] as well as externally [BIM (E)]. The two measures can be applied separately or in combination. The BIM (I) assesses organisational brand integrity and the BIM (E) assesses brand integrity from the clients’ perspective.