Strategy-informed services

Brand Strategy

Visual Identity

Website Design

Website Development


Search Engine Optimisation

Digital Advertising


It is brand strategy first, then implementation.

During a Brand For Success Strategy Sprint, we clarify what authentically differentiates your brand and what your brand stands for ideally. Insights from the strategy session, like brand personality, sore brand associations, essence etc, inform all other deliverables – brand visual identity, website design and development search engine optimisation and digital advertising.


Informed by your brand strategy, we analyse your existing logo and stationery and can do a redesign if necessary or new designs if you do not have a logo and stationery.


Using your specific brand strategy elements (differentiator, brand personality, values etc.) and logo, we can do an audit of your existing website and do a redesign if necessary or design a new website for you. We start by doing a wireframe of your new website and then the graphic design. We do not use templates; all designs are developed from first principles.


The web design is converted into a functioning HTML site, which is then used to develop your actual website.


For your website to be included on the search engine results pages, your website needs to be optimised for search engines. This is referred to as organic traffic to your website. We start by conducting keyword research and then do complete on-page search engine optimisation (SEO). We also set up Google Search Console for your website.


To drive traffic directly to your website we can set up your Google Ads account, develop, launch, monitor and adjust your search ads. We also set up Google Analytics for your website so that we can track the success of your campaign and to make informed amendments to your campaign.


Research studies that I contributed to have been presented at international conferences and have been published in academic journals, including the Journal of Business-to-Business Marketing, Journal of Retailing and Consumer Services, The Retail and Marketing Review and Journal of Brand Management.

Brand Integrity Measure

Strong brands are some of the most valuable assets of organisations and at the core of a brand is its promise. The integrity of a brand refers to how well a brand is keeping its promise. Given its importance, it is recommended that brand integrity should be measured periodically in order to identify and enhance lagging dimensions timeously.

To facilitate this, we developed the Brand Integrity Measure (BIM) which measures the integrity of a brand both internally [BIM (I)] as well as externally [BIM (E)]. The two measures can be applied separately or in combination. The BIM (I) assesses organisational brand integrity and the BIM (E) assesses brand integrity from the clients’ perspective.

Brand Integrity Measure (Internal)

The BIM (I) measures and tracks employee Loyalty, Personification and Promises/ positioning dimensions specific to the organisation.

Brand Integrity Measure (External)

The BIM (E), on the other hand, measures and tracks Loyalty, Relationships, Quality, Trust, Price Premium and Promises/ positioning dimensions specific to the organisation.
Today globally many brands, if not most, are services brands. Yet, the most prominent branding models were developed to brand product offerings. This led to the development of the servBRAND framework.

ServBRAND Framework

A five-year long research study was undertaken and various branding models were analysed, compared and applied. This resulted in the groundbreaking servBRAND framework, which is one of the very first business-to-business services specific branding frameworks.

The BIMs and servBRAND framework alignment

The BIMs are extensions of the servBRAND framework. The BIM (I) measures the integrity of the three lower brand-building blocks and sub-dimensions of the servBRAND framework and the BIM (E) measures the integrity of the top two brand-building blocks and sub-dimensions of the servBRAND framework.

The BIM model is not only applicable to B2B services, but can be extended to all types of services and products.


The outcome of the BIM research is presented as two reports, namely a top-level report and an in-depth report. The top level report indicates the ratings of both indicators [BIM (I) and BIM (E)], similar to the examples displayed above and to the left on the downloadable BIM brochure. The in-depth report includes, in addition to the top-level report, invaluable remedial insights per sub-dimension.

Contact me to implement the Brand Integrity Measure or to commission other brand and consumer research.