The field of branding is constantly evolving, so it’s essential to keep up with the latest thinking and pair that with the tried and proven. One quick way to level up is to learn from books. From ”Find Your Why” to ”Strategic Brand Management” and "Services Brand Management", there will never be one best book, [...]
In today's highly competitive world, the role of a brand strategist is more critical than ever. 1 Idea – 1 Challenge – 1 Quote Idea From Me A brand strategist is a professional who helps companies create and maintain a strong and consistent brand. This is a vital role because if the [...]
"Brand managers do not report any systematic initiatives to connect to brand theory or research" (*Redler and Schmidt, 2022). It was terrific to catch up again with a good friend and prolific brand management researcher, Prof Holger J. Schmidt, during his recent visit to Cape Town as the keynote speaker at our Brand and Digital [...]
Branding, marketing and advertising are all essential facets of any business, large or small. Most business owners have accepted that creating a strong brand is essential if they want to build a successful business or successful brand. It's due to your brand that target customers or potential buyers will remember you and decide to do [...]
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