In today's highly competitive world, the role of a brand strategist is more critical than ever. 1 Idea – 1 Challenge – 1 Quote Idea From Me A brand strategist is a professional who helps companies create and maintain a strong and consistent brand. This is a vital role because if the [...]
"Brand managers do not report any systematic initiatives to connect to brand theory or research" (*Redler and Schmidt, 2022). It was terrific to catch up again with a good friend and prolific brand management researcher, Prof Holger J. Schmidt, during his recent visit to Cape Town as the keynote speaker at our Brand and Digital [...]
Branding, marketing and advertising are all essential facets of any business, large or small. Most business owners have accepted that creating a strong brand is essential if they want to build a successful business or successful brand. It's due to your brand that target customers or potential buyers will remember you and decide to do [...]
There are many similarities between the roles of a Chief Brand Officer (CBO) and a Chief Marketing Officer (CMO), but there are also some key differences. 1 Idea – 1 Challenge – 1 Quote Idea FROM ME Both disciplines involve understanding customers' needs and desires through market research and creating a strategy to [...]
1 Idea – 1 Challenge – 1 Quote Idea From Me Business success is often determined by how well-recognized and trusted a company’s brand is. To build a strong brand, businesses need to focus on creating a brand awareness strategy as part of brand building. There are several ways businesses can go about [...]
Whether you are in the business-to-consumer (B2C) or business-to-business (B2B) space, you need brand marketing. 1 Idea – 1 Challenge – 1 Quote Idea From Me As best practice, Binet and Field via the LinkedIn B2B Institute, suggest a 60% brand building and 40% sales activation budget allocation for B2C and a [...]
The world champion Springboks beat the Wallabies 24-8 in the second test down under in the Rugby Championship 2022 (and they won the fight!). Both teams would have devised a strategy to win by analysing their opponents in detail and knowing their own capabilities. The Springboks strategy proofed to be superior and/or their execution the [...]
If your marketing is somewhat all over the place and your branding not as effective as it should be, then your brand strategy, or lack thereof, is probably the issue. 1 Idea – 1 Challenge – 1 Quote Idea From Me Brand vs marketing There was a vibrant and somewhat divisive discussion [...]
Brand management and the sales funnel 1 Idea – 1 Challenge – 1 Quote How Can Building Brand Awareness Lead to More Customers?Building brand awareness examples are crucial for attracting more customers. When people are familiar with a brand, they are more likely to trust and choose it over competitors. Effective strategies like [...]
This is how to write your money statement. 1 Idea – 1 Challenge – 1 Quote Idea From Me As part of your brand strategy session, you should clarify your Money Statement which is a single paragraph in this format: Money Statement = consumer problem(need/want/pain point) + your offer as the solution + [...]
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