Book titled "Marketing Management: Integrated Perspectives" with graphics of a globe, charts, and digital icons on the cover. Authors are Kuhle Zwakala, Pieter Steenkamp, and Rodney Duffett.

MARKETING MANAGEMENT INTEGRATED PERSPECTIVES BOOK

In today’s rapidly evolving business environment, Marketing Management Integrative Perspectives consolidates key areas of marketing into a single, cohesive text. Drawing on established theory, contemporary research and South African as well as international case studies, the book develops a critical and integrated understanding of marketing.

A book titled "Services Brand Management: Building Services Brand Equity" by Pieter Steenkamp and Kuhle Zwakala with a white and yellow cover.

SERVICES BRAND MANAGEMENT BOOK

Most brands are services, yet there are not many books on the topic of services brand management. In Services Brand Management we propose brand management frameworks that we developed based on rigorous scientific research.